u.care was a non-profit media and fundraising platform dedicated to cultural resistance and discussions around the war in ukraine. the project combined editorial publishing, music releases, and online events under a single visual and typographic system.
task
develop a brand and editorial identity that could stay political and poetic at the same time, connecting articles, fundraising campaigns, and music projects into one recognisable platform.
a typographic-based design system built around the circular logo mark, dense text fields, and layered imagery. consistent layouts for print, web, and stream graphics turned editorial culture into a subtle visual form of resistance.
graphic design, editorial policy
selected works